Vice President of Sales (Founding Commercial Leader)
Terravis Energy (Subsidiary of Worksport Ltd., NASDAQ: WKSP)
Product: Aetherlux™ Heat Pumps powered by ZeroFrost™ technology
Location: North America (Remote / Flexible Base; frequent travel)
Reports to: CEO, Terravis Energy
- ATTENTION: Are you a seasoned HVAC Sales Professional? This is an opportunity to build the B2B Sales Programming of an innovative new CCHP technology from the ground up.
Overview
Terravis Energy, Inc. is an energy-technology subsidiary of Worksport Ltd. focused on commercializing Aetherlux™, a next-generation cold-climate heat pump platform. Aetherlux eliminates the defrost cycle—one of the core structural limitations of existing cold-climate heat pumps—enabling continuous heating performance in all environments without backup heat source or capacity degradation. The platform is being developed for utility alignment, regulatory programs, and large-scale North American deployment.
We are hiring a founding Vice President of Sales to build and lead the commercial function from first revenue through scaled market entry.
This is a hands-on executive role with direct responsibility for early customer contracts, channel formation, and revenue ownership.
Role Mandate
The Vice President of Sales will own all commercial execution for Aetherlux in the United States and Canada.
This includes:
- Defining the go-to-market model
- Personally securing early anchor customers and distribution partners
- Establishing pricing, channel economics, and commercial discipline
- Building the sales organization as volume scales
The role carries full accountability for revenue strategy and execution and works closely with product, engineering, and operations to translate field feedback into scalable commercialization.
Key Responsibilities
Go-To-Market & Revenue Ownership
- Define and execute the North American go-to-market strategy (dealer-direct, distribution, or hybrid)
- Establish pricing frameworks, channel margins, and incentive structures
- Own revenue forecasting, pipeline discipline, and CRM implementation
- Maintain direct accountability for bookings and commercial milestones
Direct Sales & Early Deal Execution
- Personally lead and close early contracts with distributors, contractors, utilities, and institutional customers
- Convert existing inbound interest and industry relationships into signed agreements
- Establish reference customers and anchor partnerships ahead of production scale
Channel & Partner Development
- Secure Tier-1 distributor, buying group, and contractor commitments
- Develop utility, rebate, and program relationships supporting market adoption
- Position Aetherlux within applicable demand-response and grid programs
Sales Organization Build-Out
- Recruit and develop the initial sales and technical sales team
- Define roles, coverage models, and performance standards
- Build a scalable commercial operating rhythm from first principles
Cross-Functional Leadership
- Provide structured market feedback to engineering and operations
- Align product roadmap, install strategy, and commercialization realities
- Serve as senior commercial advisor to the CEO and Board
Initial Execution Expectations
First 6 months
- Define and finalize North American go-to-market model
- Secure initial anchor customers or distribution agreements
- Establish pricing, channel economics, and sales infrastructure
- Personally close first commercial contracts
First 12 months
- Build a repeatable sales motion with reference customers
- Expand distributor / contractor footprint
- Hire and onboard initial commercial team members
- Establish predictable pipeline and forecasting discipline
Candidate Profile
Experience
- 15+ years of senior commercial leadership in HVAC, heat pumps, or adjacent energy hardware
- Experience selling through distribution, contractors, or institutional channels
- Proven success launching or scaling new hardware platforms in North America
- Direct ownership of revenue strategy, forecasting, and P&L accountability
Capabilities
- Deep, active relationships across HVAC distribution and contractor networks
- Strong understanding of cold-climate heat pump economics and constraints
- Ability to translate technical differentiation into commercial value
- Comfortable operating hands-on in early stages and building for scale
Working Style
- Builder mentality; comfortable with ambiguity and first-principles problem solving
- Willing to personally sell and close early deals
- Direct, pragmatic, execution-oriented leadership approach
- Need to travel (30%+)
- 2–3 days/week during launch periods.
Compensation (Target Range)
- Base Salary: $150,000 – $200,000
- Variable Compensation: Performance-based, tied to defined commercial milestones, opportunity for % of sales-based cash bonuses.
- Equity: Meaningful founding equity participation in the Terravis Energy subsidiary (final structure and vesting subject to board approval)
Equity participation is structured to align long-term value creation with commercial execution.
How to Apply
Please submit:
- A current résumé or executive CV
