Vice President of Sales (Founding Commercial Leader)

Terravis Energy (Subsidiary of Worksport Ltd., NASDAQ: WKSP)

Product: Aetherlux™ Heat Pumps powered by ZeroFrost™ technology

Location: North America (Remote / Flexible Base; frequent travel)

Reports to: CEO, Terravis Energy

ATTENTION: Are you a seasoned HVAC Sales Professional? This is an opportunity to build the B2B Sales Programming of an innovative new CCHP technology from the ground up.

Overview

Terravis Energy, Inc. is an energy-technology subsidiary of Worksport Ltd. focused on commercializing Aetherlux™, a next-generation cold-climate heat pump platform. Aetherlux eliminates the defrost cycle—one of the core structural limitations of existing cold-climate heat pumps—enabling continuous heating performance in all environments without backup heat source or capacity degradation. The platform is being developed for utility alignment, regulatory programs, and large-scale North American deployment.

We are hiring a founding Vice President of Sales to build and lead the commercial function from first revenue through scaled market entry.

This is a hands-on executive role with direct responsibility for early customer contracts, channel formation, and revenue ownership.

Role Mandate

The Vice President of Sales will own all commercial execution for Aetherlux in the United States and Canada.

This includes:

Defining the go-to-market model
Personally securing early anchor customers and distribution partners
Establishing pricing, channel economics, and commercial discipline
Building the sales organization as volume scales

The role carries full accountability for revenue strategy and execution and works closely with product, engineering, and operations to translate field feedback into scalable commercialization.

Key Responsibilities

Go-To-Market & Revenue Ownership

Define and execute the North American go-to-market strategy (dealer-direct, distribution, or hybrid)
Establish pricing frameworks, channel margins, and incentive structures
Own revenue forecasting, pipeline discipline, and CRM implementation
Maintain direct accountability for bookings and commercial milestones

Direct Sales & Early Deal Execution

Personally lead and close early contracts with distributors, contractors, utilities, and institutional customers
Convert existing inbound interest and industry relationships into signed agreements
Establish reference customers and anchor partnerships ahead of production scale

Channel & Partner Development

Secure Tier-1 distributor, buying group, and contractor commitments
Develop utility, rebate, and program relationships supporting market adoption
Position Aetherlux within applicable demand-response and grid programs

Sales Organization Build-Out

Recruit and develop the initial sales and technical sales team
Define roles, coverage models, and performance standards
Build a scalable commercial operating rhythm from first principles

Cross-Functional Leadership

Provide structured market feedback to engineering and operations
Align product roadmap, install strategy, and commercialization realities
Serve as senior commercial advisor to the CEO and Board

Initial Execution Expectations

First 6 months

Define and finalize North American go-to-market model
Secure initial anchor customers or distribution agreements
Establish pricing, channel economics, and sales infrastructure
Personally close first commercial contracts

First 12 months

Build a repeatable sales motion with reference customers
Expand distributor / contractor footprint
Hire and onboard initial commercial team members
Establish predictable pipeline and forecasting discipline

Candidate Profile

Experience

15+ years of senior commercial leadership in HVAC, heat pumps, or adjacent energy hardware
Experience selling through distribution, contractors, or institutional channels
Proven success launching or scaling new hardware platforms in North America
Direct ownership of revenue strategy, forecasting, and P&L accountability

Capabilities

Deep, active relationships across HVAC distribution and contractor networks
Strong understanding of cold-climate heat pump economics and constraints
Ability to translate technical differentiation into commercial value
Comfortable operating hands-on in early stages and building for scale

Working Style

Builder mentality; comfortable with ambiguity and first-principles problem solving
Willing to personally sell and close early deals
Direct, pragmatic, execution-oriented leadership approach
Need to travel (30%+)
2–3 days/week during launch periods.

Compensation (Target Range)

Base Salary: $150,000 – $200,000
Variable Compensation: Performance-based, tied to defined commercial milestones, opportunity for % of sales-based cash bonuses.
Equity: Meaningful founding equity participation in the Terravis Energy subsidiary (final structure and vesting subject to board approval)

Equity participation is structured to align long-term value creation with commercial execution.

How to Apply

Please submit:

A current résumé or executive CV

Terravis Energy

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