Roryana Consulting is partnered with a global HVAC manufacturer that is accelerating its expansion into the U.S. market. This company is one of the largest heating and air conditioning manufacturers in the world, known for innovative technology, energy-efficient systems, and a full portfolio of residential and commercial solutions.

They are now hiring a Sales Director to lead U.S. market entry and national growth.

This is a rare opportunity to build a U.S. HVAC sales organization from the ground up while representing a product line that is already globally recognized for quality, efficiency, and advanced inverter technology.

About the Company & Product

The company offers a complete line of HVAC solutions for distributors and contractors, including:

Ductless mini-split systems (single & multi-zone)
Central air systems
Packaged units and PTAC solutions
VRF and commercial solutions
High-efficiency R32 refrigerant product lines
Smart, Wi-Fi enabled HVAC systems

Their technology focuses on:

Advanced inverter-driven systems for consistent comfort
Energy-efficient solutions that qualify for rebates
Smart/connected HVAC systems for modern homes and buildings
A full product range designed specifically for distributors and contractors

The brand is well established both globally and nationally, competitively priced, and known for high quality. The focus now is increasing U.S. distributor adoption and national market penetration.

The Opportunity

This is a national leadership role focused initially on establishing a strong foothold in the Northeast HVAC distribution market, then scaling across the U.S.

The company’s primary sales channel is HVAC distributors and wholesalers, so deep experience building and managing channel partnerships is essential.

They are seeking a hands-on, entrepreneurial leader who enjoys building strategy, opening doors, and scaling teams.

What You’ll Be Responsible For

Leading the company’s U.S. go-to-market strategy
Building relationships with HVAC distributors and wholesalers nationwide
Securing key distribution partnerships and expanding dealer networks
Driving national revenue growth and market penetration
Representing the brand at industry events and trade shows
Hiring and building the U.S. sales team over time
Creating scalable sales processes, KPIs, and infrastructure
Partnering with leadership on pricing, positioning, and expansion strategy

What They’re Looking For

10+ years of B2B sales experience
7+ years in HVAC sales leadership
Proven success selling HVAC equipment through distribution channels
Experience entering or expanding new markets
Track record building distributor and dealer networks
Experience leading multi-region or national sales efforts
Entrepreneurial mindset and a builder mentality

Why This Role Stands Out

Ground-floor leadership role in the U.S.
Represent a globally recognized HVAC manufacturer
Sell a full product portfolio known for innovation, efficiency, and quality
Significant growth runway and executive visibility
Base $150K+ (depending on experience) + strong commission upside
Opportunity to build and lead a national sales organization

Send us your application and we'll chat!

Thanks, Roryana Consulting

Roryana Consulting

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