Senior Marketing Manager

HumCap • Full-time • Dallas-Fort Worth Metroplex, US • $120k - $140k / year • 3d ago

Senior Marketing Manager

Job Type: Full-Time

About the Role

The Senior Marketing Manager is responsible for leading the company's marketing strategy, brand development, customer engagement initiatives, and marketing team. This role drives business growth through strategic marketing programs, brand development, vendor partnerships, and customer engagement initiatives while ensuring alignment across sales, product management, e-commerce, and company leadership.

This position supports marketing initiatives across divisions, ensuring brand consistency while aligning each company's marketing strategy with its unique business objectives.

The Senior Marketing Manager serves as a key leader within the organization and is responsible for measuring marketing effectiveness, managing budgets, and identifying new opportunities to increase market share and brand awareness.

Key Responsibilities

Develop and execute long-term marketing strategies that drives sales and supports company growth objectives
Lead and manage the Marketing Department, including goal setting, performance management, coaching, mentorship, and professional development of team member
Establish marketing KPIs and measure campaign effectiveness, ROI, and customer engagement metrics
Oversee the department's budget and expenses, including vendor co-op funds and advertising sales programs
Identify market trends, competitive insights, and emerging opportunities to drive growth
Provide strategic oversight for customer engagement initiatives, including trade shows, seminars, customer appreciation events, golf tournaments, and industry sponsorships
Lead creative development, digital marketing initiatives, content strategy, and brand management across all customer touchpoint
Collaborate with Sales, Product Managers, Purchasing, Pricing, and E-Commerce teams to align marketing efforts
Develop and oversee targeted marketing campaigns and customer engagement strategies that support business objectives
Oversee website strategy, content management, and digital user experience to ensure alignment with brand standards and business goals
Partner with executive leadership to align marketing initiatives with company goals and growth strategies

Qualifications

Bachelor's degree in Marketing, Visual Communications, Business, or a related field
7+ years of progressive marketing experience
3+ years of leadership or people management experience
Experience developing and executing multi-channel marketing strategies
Proven experience managing budgets and measuring marketing performance
Experience leading cross-functional initiatives and collaborating with executive leadership
B2B, distribution, manufacturing, construction, or HVAC industry experience preferred
Experience with vendor/cooperative advertising programs is a pl
Familiarity with marketing design, branding, and digital content development tools (Constant Contact, Adobe Indesign or Illustrator, Google Ads, and Jotform
Proficiency in Microsoft Office Suite
Exceptional creativity and strategic thinking with strong problem-solving abilities
Strong project management and organizational skills with the ability to manage multiple priorities
Detail-oriented and able to thrive in a fast-paced environment
Excellent written, verbal, and editing skills
Positive, team-oriented attitude with the ability to collaborate across departments