Vice President of Sales
Location: Grand Rapids, MI | Detroit, MI | Chicago, IL
Travel: Regular travel required throughout Atrium Home Services operating markets.
Atrium Home Services is seeking a strategic, growth-oriented Vice President of Sales to lead and elevate sales performance across our portfolio of residential service brands. This senior leader will be responsible for driving revenue growth, improving sales conversion, developing scalable sales processes, and building a high-performance sales culture across multiple markets.
About Atrium:
Atrium Home Services is a multi-brand residential home services platform operating trusted HVAC, plumbing, and electrical companies across the Midwest. Our family of brands includes Service Professor, Great Dane Heating, Cooling, Plumbing & Electrical, Anderson Heating, Cooling & Plumbing, Anton's Plumbing, Heating/Cooling & Energy Experts, and Duane Blanton Plumbing, Sewer, Heating & Cooling.
Atrium is committed to operational excellence, customer experience, and building high-performing teams that drive long-term growth across every market we serve.
Position Overview:
The Vice President of Sales will partner closely with General Managers, operational leaders, and executive leadership to align sales initiatives with company objectives while identifying opportunities to expand revenue streams and improve customer lifetime value.
This role requires both strategic leadership and a strong field presence, balancing executive oversight with hands-on coaching, business collaboration, and operational alignment.
Key Responsibilities:
- Develop and execute enterprise sales strategies that drive revenue growth, profitability, and market expansion across all Atrium brands.
- Establish sales performance standards, KPIs, forecasting models, and accountability measures aligned with organizational goals.
- Evaluate best-in-class tools, technology, sales methodologies, and customer engagement practices to improve customer interactions and sales conversion rates.
- Familiarity with methods to drive sales effectiveness and salesperson training and development programs.
- Lead initiatives focused on optimizing sales operations, pricing strategies, customer financing, memberships, and sales effectiveness.
- Play an active role in coaching, mentoring, and developing existing sales talent to improve performance, leadership capability, and retention.
- Develop a scalable pipeline of future sales talent while building repeatable models for onboarding, productivity, career progression, and long-term success.
- Meet regularly with General Managers and business leaders to align sales strategies and identify opportunities for additional sales offerings, including energy programs, memberships, cross-selling initiatives, generator installations, and expanded service solutions.
- Establish a strong field presence by maintaining regular interaction with sales teams, branch leadership, and operational teams to ensure alignment and execution.
- Analyze sales data, performance trends, conversion metrics, and operational reporting to support strategic business decisions.
- Collaborate with recruiting and HR teams to support hiring strategies, organizational planning, and succession development.
- Drive consistency in sales processes, customer experience standards, and performance expectations across all markets.
- Facilitate leadership meetings, sales trainings, performance reviews, and strategic planning sessions.
- Partner cross-functionally with operations, marketing, customer experience, and finance teams to support company-wide growth initiatives.
- Provide executive-level reporting on sales performance, market opportunities, talent capability, and strategic recommendations.
Qualifications:
- Minimum of 10 years of progressive sales leadership experience, preferably within residential home services industries or related field-based service organization.
- Proven experience leading multi-location or multi-brand field sales organizations.
- Demonstrated success building high-performing sales teams and driving measurable revenue growth.
- Strong coaching, leadership development, and performance management experience.
- Experience implementing scalable sales systems, operational processes, and KPI-driven accountability structures.
- Strong understanding of residential replacement sales, financing programs, memberships, and customer lifecycle strategies.
- Experience evaluating and implementing sales enablement processes and augmenting activity with supporting technologies.
- Familiarity with ServiceTitan or similar enterprise CRM platforms strongly preferred.
- Excellent leadership, communication, analytical, and organizational skills.
- Ability to collaborate effectively across operations, marketing, finance, and executive leadership teams.
- Bachelor’s degree in Business Management or related field preferred.
Why Atrium?
- Competitive Compensation and Incentives
- Benefit eligible day one - medical, vision, and dental
- Employer provided life insurance policy
- 401K with a Company Match
- Parental and Bereavement Leave
- Employer Sponsored short- and long-term disability
- Paid holidays, a floating holiday and PTO
Don't miss this opportunity to join a winning team! Apply now and start your journey with Atrium Home Services. To learn more, visit our website: https://atriumhomeservices.com.
EEOC statement: Atrium Home Services and its affiliated companies are dedicated equal opportunity employers and prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex sexual orientation, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against based on such characteristics or any other status protected by the laws or regulations in the locations where we operate.
