Area Leader / Branch President – Western NC & VA Region

Locations: Asheville, NC · Lebanon, VA (Western NC / Tri-Cities area)

P&L Responsibility: ~$15M and growing

Reports To: Group 1 President

We’re looking for a hands-on, people-first leader to oversee two high-performing HVAC branches — one in Asheville, NC and another in Lebanon, VA — while expanding our footprint across the Western NC / Tri-Cities corridor.

Asheville has historically been a project-based business, but we’re steering it toward a stronger service and retrofit focus with huge growth potential. Lebanon, on the other hand, is a well-established service operation supporting the greater Lebanon, Bristol, and Blacksburg markets.

The ideal candidate will be based in or near Asheville, managing both markets and building strong “second-in-command” leaders at each branch. Asheville’s Sr. Project Leader (current #2) is nearing retirement, and Lebanon will need a comparable service-side counterpart.

The Role

Lead and develop multiple HVAC service and project-based branches.
Drive a culture of high performance, safety, accountability, and teamwork.
Partner with service managers and technicians to improve quality and coaching outcomes.
Build annual business plans, setting clear goals for revenue, profit, and ROI.
Monitor and manage P&L performance — pricing, costs, margin control, customer retention, and expense discipline.
Identify and pursue regional growth opportunities — service contracts, retrofit projects, and organic expansion.
Ensure operational excellence across scheduling, safety, and financial reporting.
Collaborate with HR and Accounting to maintain accurate staffing, onboarding, and financial accuracy.
Foster transparent communication across teams and with customers.

What You Bring

7–10+ years in HVAC/mechanical services (commercial & industrial).
3–5+ years leading teams or managing service operations.
Deep understanding of service and retrofit business models.
Proven experience with P&L ownership and forecasting.
Strong organizational and analytical skills — you run toward problems, not from them.
Track record of developing talent, improving processes, and building teams that win together.
Comfortable in Microsoft Office (especially Excel).
Known for jobsite safety and operational discipline.

Performance Metrics

Safety, quality, and financial goals consistently met or exceeded.
Measurable growth in service revenue and customer retention.
High employee engagement and leadership bench strength at each branch.
Upholding a best-in-class reputation across the Western NC and VA markets.

Who You Are

Natural leader with a builder’s mindset.
Customer-focused and approachable.
Results-driven, detail-obsessed, and organized to the core.
Creative problem solver who drives accountability and alignment.
Entrepreneurial, collaborative, and grounded in team success.

Raymond Search Group (acquired by Direct Recruiters, Inc.) jobs

Area Leader / Branch President (HVAC) – Western NC & VA Region - 3453288

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