At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

The Senior Director, Sales – Applied Products will serve as the commercial architect for GE Appliances’ VRF and chiller business within the Commercial Microenterprise—an emerging, high-growth segment of the Air & Water portfolio.

This role is not inheriting a fully built organization. It is responsible for building, scaling, and leading the applied sales capability from the ground up—establishing the team, operating rhythm, and go-to-market approach required to support rapid growth.

The leader will partner closely with the Commercial Microenterprise Leader to shape the business, align on growth priorities, and ensure the sales organization evolves in lockstep with product, channel, and operational capabilities.

Position

Senior Director, Sales – Applied Products (Remote)

Location

USA, Louisville, KY

How You'll Create Possibilities

Build & Scale the Applied Sales Organization

Design and stand up the applied sales engineering team, including roles, coverage model, and capability requirements
Recruit, develop, and retain top technical sales talent to support projected growth
Establish clear operating rhythms, performance expectations, and development pathways
Scale the organization in phases aligned to market expansion and portfolio growth

Co-Lead Commercial Strategy for the Microenterprise

Partner directly with the Commercial Microenterprise Leader to define and execute the growth strategy for VRF and chillers
Shape market entry and expansion plans, including priority geographies, verticals, and channel approaches
Translate business goals into actionable sales plays, coverage models, and resource plans
Act as a core member of the microenterprise leadership team, contributing beyond sales into broader business decisions

Drive Technical Sales Excellence

Build a high-impact sales engineering capability focused on specification influence and complex project conversion
Establish a solutions-based selling model that integrates engineering expertise with customer and channel needs
Develop tools, training, and processes that enable consistent execution across the team
Embed disciplined pipeline management and forecasting tied to project lifecycles

Enable Cross-Functional Integration

Partner with Product Management, Distribution, and Operations to ensure alignment across offering, availability, and channel strategy
Provide direct market feedback to inform product roadmap and innovation priorities
Help shape the evolving distributor strategy as the business explores expanded channel ownership and complexity

Build for the Future

Stand up scalable capabilities, not just near-term coverage (e.g., CRM discipline, sales processes, AI-enabled tools)
Anticipate future needs tied to advanced logistics, channel complexity, and portfolio expansion
Ensure the organization evolves from early-stage build to high-performance execution

Leadership Expectations

Builder mindset: Comfortable operating in ambiguity and creating structure where none exists
Player-coach: Willing to engage directly in key deals while developing the team
Enterprise thinker: Balances microenterprise priorities with broader Air & Water integration goals
Execution-focused: Drives accountability, pace, and measurable outcomes
Capability-led: Prioritizes building sustainable, differentiated sales capabilities over short-term fixes

What You'll Bring to Our Team

Basic Qualifications:

10–15+ years of experience in applied HVAC sales, with deep expertise in VRF, chillers, or related systems
Proven track record of building or scaling technical sales teams in a growth environment
Strong understanding of specification-driven sales and commercial HVAC ecosystems
Experience operating in ambiguous or early-stage business environments preferred
Demonstrated ability to partner with senior business leaders to shape strategy and execution
Bachelor’s degree in Engineering, Business, or related field (advanced degree preferred)

Working Conditions:

Typical for an office environment
Up to 50% travel is possible

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com

GE Appliances, a Haier company

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Senior Director, Sales – Applied Products (Remote)