The Senior Regional Marketing Manager is responsible for leading all marketing activities and go to market strategies. This high visibility role will be responsible for developing and executing effective marketing strategies, creating and developing successful product launches through product positioning, pricing, and promotional market analysis in a manufacturing setting.

This is a hands-on leadership position, with a strong need to balance the strategic with the tactical, while collaborating in a matrixed organization. This role will hold a seat on the Regional Management Team and be responsible for working on the overall business strategy and leading the local team.

Main Responsibilities:

Develop and implement high-impact marketing plans to increase top-and-bottom line performance of products
Develop go to market (GTM) strategies for existing and new product lines
Develop an end user promotional and awareness strategy
Proactively build a partnership with the Territory Sales Managers, Training Department and Manufacturers Reps to deploy effective product campaign successes, in all channels/applications
Develop and analyze product launches for successful product marketing and brand awareness strategies
Coordinate and manage the eCommerce strategy
Manage third-party marketing services in an effective manner
With the Pricing team, develop and analyze price comparisons of competitive products
Lead the day-to-day management and delivery of digital marketing programs
Drive the execution and innovation of marketing launches throughout all phases including development, design, launch, and evaluation
CRM ownership and deployment
Develop and communicate key marketing performance metrics, analysis tools and relevant dashboards
Analyze, measure, and execute the ROI on marketing programs to drive sales and revenue growth
Plan and execute trade shows: Develop comprehensive event strategies, manage budgets, coordinate with vendors, oversee logistics, and ensure seamless execution from start to finish as well as lead generation follow up
Improve brand awareness and engage in the end-to-end ownership of positioning in the marketplace (brand identity, content strategy, etc.)
Responsible for developing and adhering to departmental budgets
Provide leadership and insights, support strategic objectives, and be a hands-on member of the team
Align the Marketing Department activities with the company goals and strategic direction, as well with the company’s corporate values

Education & Experience

7+ years’ experience in digital marketing, product marketing, and communication strategies with a focus on B2B
5+ Pump, PFV, PHCP experience in a product and marketing setting
5+ years experience developing GTM product strategies
Experience with pumps, ground water drilling, water treatment, irrigation, rainwater, pool/pond, sewage, HVAC or plumbing a must
Experience in Microsoft Dynamics setting including Teams, Planner, CRM
Demonstrated success working in a hands-on, entrepreneurial environment
Ability to develop and maintain excellent relationships across all levels internally and externally
Ability and desire to teach, coach and mentor
Excellent research skills desirable
Experience with building a team
Understanding and experience managing 3rd party freelancers on project basis
Excellent written and verbal communication skills
Demonstrated ability to successfully handle multiple projects
Experienced in writing and developing marketing proposals, quotes, and reports
Experienced in database management, branding management and marketing analytics
Experience working with a European entity is a big plus

Travel:

30% overnight travel to dealers, distributors, customers, events, tradeshows, and other business-related meetings. Travel can vary by season.
International travel to Italy to visit company HQ and production sites once or twice per year

DAB PUMPS is an equal opportunity employer and encourages workforce diversity.

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DAB Pumps USA

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Senior Regional Marketing Manager